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Gain New Insights with Channel PartnersWhen distributing your products through channel partners there are two factors to consider in your Net Promoter program, visibility into your end-customer brand loyalty, and understanding the strength of your relationships with your partners and their willingness to recommend your products. Satmetrix for Channels is a comprehensive program that captures feedback from your partners as well as insights from your end customers, giving you the information you need to increase channel sales.
Work with Partners to improve channel sales:
Assess the health of the relationship between you and your partners, distributors, VARs, and OEMs. By integrating channel partner feedback into your channel management processes you can:
- Identify performance gaps
- Understand how you perform relative to competitive alternatives
- Get an objective view of your partners’ willingness to recommend your products - Channel Net Promoter Score (NPS)
Capture feedback from the buyers of your products:
As a trusted partner, Satmetrix can collect feedback from your end customers either through your own customer data sources, through confidential access to channel partner customer data or through online communities that recruit customers to engage directly with your organization. By collecting feedback directly from your end customers, you gain increased visibility into:
- Customer brand loyalty – Customer Net Promoter Score (NPS)
- Competitive strengths and weaknesses
- Product and service performance
- Channel partner performance
By establishing a continuous feedback loop from your channel partners and end customers you can increase channel sales and improve brand loyalty.
Satmetrix for Channels provides:
- Expertise implementing programs that capture feedback from both end-customers and channel partners
- Scalable technology that delivers actionable insight to your partner managers to increase revenue through the channel
- Effective program management through governance and integration with existing partner management processes and CRM systems
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