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Retain and Grow Top Accounts
Top accounts are the lifeblood of B-to-B companies. Satmetrix for Account Management combines Net Promoter and B2B account management processes to drive retention and growth in top accounts.
- Account teams obtain a comprehensive view of the customer’s perception of the organization’s performance.
- Management gains an objective view of relationships with decision makers and influencers and the potential revenue impact.
- Executives improve understanding of competitive position, performance gaps and customer intentions to continue to buy or refer.
Unlike traditional market research, Satmetrix for Account Management provides actionable insight delivered to account teams in real-time resulting in stronger relationships and increased revenues. This unique engagement model improves relationships with key players in top accounts and often results in new up-sell and cross-sell opportunities.
Satmetrix for Account Management provides:
- Expertise implementing programs that captures the feedback of key decision makers, influencers and end users in your most important accounts
- Scalable technology that delivers actionable insight to your account teams to improve relationships and create new revenue opportunities
- Effective program governance and integration with existing account management processes and CRM systems
Download the case study to see how HP doubled growth in their most strategic accounts!
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